What is Edutech?

Edutech also known as Educational technology is when learning occurs over the digital space. As the trends evolved, people have been going looking towards learning over the internet instead of the traditional paper and pen and in a classroom. Most people have welcomed the idea; others already began opening businesses in regards to edutech. Companies such as Khan Academy, Master Class and, Udemy are prime examples of big players in the edutech industry.

Edutech in the Philippines?

But what about the Philippines? Is there any educational technology in the Philippines? Even in the year 2019, people still haven’t recognized the importance or the use of edutech in the Philippines. Even with the Filipinos being one of the highest users for social media and internet (Labucay, 2011), the idea of educational technology is still foreign to them. One of the main reasons being that parents and many students still support the concept of too much screen time being the reason why children lose some of their socio-cognitive ability. However, there are other studies that had come out that students and most especially teenagers need the internet as part of the learning process (Valkenburg, 2005). The internet and the e-space offers a simulation ground for adolescents to switch up and adjust their identity accordingly in order to make more friends (Valkenburg, 2008) . However, there are a few companies that have begun entering the edutech industry and soon, AHEAD Learning Group of Companies will be releasing AHEAD Online where students will be able to access their tutorials online.

Why the sudden shift? Consider the milieu and the zeitgeist. With the younger generation becoming more and more of a digital native, they become less receptive to the concept of using paper and pencil. At the same time, the awareness of the environment has made mankind turn to more digital means to prevent the waste and the overuse of paper. Another would be the travel cost. The common problem for Filipino children when it came to school was the travel cost. Children would be forced to wake up early to fight the traffic which would use up gas. By the time they reach the school, they are already suffering from fatigue. This is what edutech set out to solve. By bringing more advanced edutech to the Philippines, children even those who are unable to go to school for their reasons would not experience any delay in their education.

Ultimately, these inconveniences would then cause the shift towards edutech. And when this does happen, brick and mortar schools may be rendered obsolete eventually. Hopefully, edutech in the Philippines does flourish and people would be able to understand its use.


Amiel, T., & Reeves, T. C. (2008). Design-based research and educational technology: Rethinking technology and the research agenda. Journal of educational technology & society11(4), 29.

Koehler, M. J., & Mishra, P. (2005). What happens when teachers design educational technology? The development of technological pedagogical content knowledge. Journal of educational computing research32(2), 131-152.

Labucay, I. D. (2011, September). Internet use in the Philippines. In Annual Conference of the World Association for Public Opinion (pp. 21-21).

Valkenburg, P. M., Schouten, A. P., & Peter, J. (2005). Adolescents’ identity experiments on the Internet. New media & society, 7(3), 383-402.

Valkenburg, P. M., & Peter, J. (2008). Adolescents’ identity experiments on the Internet: Consequences for social competence and self-concept unity. Communication Research, 35(2), 208-231.