The Business and Benefits of Online Tutoring

In a world where the Internet has everything (well, almost), where a book called Facebook is the most famous read, and where a parallel universe called Twitter-verse exists, it is exciting to see the successful integration of education and technology into what we call e-Learning, specifically the fast-growing industry of online tutoring.

According to the 2013 College Explorer, a report from the market research company Refuel Agency, the number of college students taking at least one online course in the US nearly doubled, from 23 percent to 45 percent, in the past years starting 2008.

Different countries around the world also continue to adapt e-Learning into their education with four Asian countries being in the world’s Top 10—three of which took the top three spots—with the highest e-Learning growth rate at an accumulated 43.25 percent growth, followed by four European countries with an aggravate growth of 28.25.

Going Global

“Education is the most powerful weapon, which you can use to change the world”, as the late former South Africa President Nelson Mandela once said. The quote, however, is more than just pretty words from the anti-Apartheid advocate.

Proving there is a bright future with the might of our minds, the Global Industry Analysts (GIA) released a 2014 report showing the value and investment people around the world put in education. It reported that the global private tutoring market will surpass US$102.8 billion by 2018, while the global e-Learning market will reach US$169 billion by the same year and US$190 billion by 2020.

Last year, the worldwide e-Learning industry earned $56.2-billion and is anticipated to double this year.

Asian Melting Pot

What the world does not notice is that this skyrocketing growth is heavily prompted by the Asia-Pacific region — considered as the fastest and largest growing market worldwide.

The compound annual growth rate (CAGR) between 2015 and 2020 is expected to boom up to 10.7 percent, backed largely by the high-tutoring demand in Japan, China, and, most especially, South Korea.

With Japan hosting three major world sporting events—the 2019 Rugby World Cup as well as the 2020 Paralypics and Summer Olympics—the projected revenues may be exceeded.

Where’s Phil?

Meanwhile, the Philippines, though it may not be a tutoring-crazed country like its Asian neighbors, is still a tutoring goldmine waiting to be discovered.

The country was named the “Best Country in Business English Proficiency” by the Global English Corporation’s Business English Index (BEI) in years 2012 and 2013. India, the Philippines’ closest rival in Business English, fell from the number-two spot in 2012 to number 9 in 2013.

Ironically, Pearson, the world’s leading learning company and which acquired 100 percent of India-based online tutoring company TutorVista in February 2013, is also the owner of GlobalEnglish Corporation that awarded the Philippines the top honor.

Benefits of Online Tutoring

Usual benefits of online tutoring are the time and cost saved, the safety ensured by staying at home, the undivided attention given in one-to-one tutoring compared to classroom setting, and self-paced learning enjoyed by students who are either shy in a group or learn less quicker than the class.

Other than the advantages that marketing ads usually use, there are new insights about the true potential of this education. According to a 2014 finding by The Research Institute of America, online learning, with the aid of a tutor, increases information retention rates by up to 60 percent.

An IBM report in 2014 also concluded that companies that utilize e-Learning tools and strategies have their employees’ potential productivity boosted by up to 50 percent, while the company gets back $30 worth of productivity for every $1 they invest in such training.

Not only does online productivity boost learning, but it is also eco-friendly.

According to a British Open University report in the same year, e-Learning consumes 90 percent less energy than traditional courses and reduces 85 percent CO2 emission per student.

With all these things being said about online tutoring, from business to benefits, from money to boosting productivity and being eco-friendly, what’s not to like? Online tutoring, arguably, is not your normal OT.

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